Businesses across Staffordshire and Stoke-on-Trent are being invited to feature their products in the first Christmas Gift Guide from Made in Staffordshire, with free listings available to local makers and producers.

The digital guide will bring together handmade gifts, food and drink, clothing, homeware and experiences created within the county, helping shoppers discover locally made presents in the run-up to Christmas.

Application deadline

Applications are open until midday on Monday 9 November 2026. Businesses will need to provide a high quality product photograph, description, price and a link where shoppers can purchase the item.

About Made in Staffordshire

Made in Staffordshire is a free membership scheme managed by We Are Staffordshire, Staffordshire County Council's place branding organisation. It supports businesses that design, create and manufacture within the county. More than 60 businesses have joined since the scheme launched in April 2026.

Businesses can join the scheme for free and secure a listing in the Christmas Gift Guide at no cost. Larger paid advertising options are also available at discounted rates.

Robin Hall, Staffordshire County Council's Cabinet Member for Economy and Skills, said: "It's a fantastic opportunity for businesses to get their products in front of more people, while making it easier for shoppers to discover great local gifts this Christmas. There are just two weeks left to apply, so I'd encourage businesses to get involved and make sure they don't miss out."

More information and applications are available through the Made in Staffordshire Christmas Gift Guide website.